Apr 30, 2024 | Customer Experience
Selling is nothing more than a means to an end, the purchase. In the competitive world of B2B sales, understanding the customer's buying process is not only an advantage, but a necessity. By aligning our sales strategies with how and why customers take...
Dec 18, 2023 | Customer Experience, AI & Transf Digital - Strategy, Competitive Intelligence
Today, understanding the customer lifecycle (customer journeys / CJ) has become a necessity for all companies in the industry. Customer journeys are the different stages and touch points that consumers go through in the process of...
Dec 5, 2019 | Customer Experience
As 2019 draws to a close, the "consumer journey" or better known as the customer journey has become increasingly complex, as new forms of content consumption have emerged and more and more traditional industries have gone digital;...
