Apr 12, 2024 | AI & Digital Transformation - Strategy, Competitive Intelligence
In the business world, cracking the code to stay ahead of the competition is more of an art than a science. And here's the twist: using geolocation data is like having a crystal ball, but cooler and much less mystical. Imagine being able to...
Nov 22, 2019 | Customer Experience
When we associate interaction between machines and humans, it is inevitable that some legendary films come to mind, such as Blade Runner. A classic from 1982, it was given a new lease of life with the sequel released in 2017, with a trailer whose...
May 31, 2019 | Braintrust News
"Why does this magnificent scientific technology, which saves us work and makes our lives easier, bring us so little happiness? The answer is simply this: because we have not yet learned to use it wisely." This reflection, attributed to the one who...
Apr 26, 2019 | Customer Experience
We propose an intuitive test to readers of this blog: without cheating, write down the first three ideas that come to mind when you use the adjective "demanding." How do you imagine someone who is described as "demanding"?
Mar 1, 2019 | Customer Experience
This is not the first time that we have witnessed the convergence of disciplines that until recently might have seemed unrelated, and which form part of BRAINTRUST's DNA. We are talking, for example, about customer experience, data management, and...
