Apr 12, 2024 | AI & Transf Digital - Strategy, Competitive Intelligence
In the business universe, cracking the code to stay ahead of the competition is more of an art than a science. And here comes the twist: using geopositioned data is like having a crystal ball, but cooler and much less mystical. Imagine being able to...
Nov 22, 2019 | Customer Experience
When we associate interaction between machines and human beings, it is inevitable that some mythical titles of cinematography come to mind, such as Blade Runner. A 1982 classic, which took on a new life with the sequel released in 2017, with a trailer whose...
May 31, 2019 | Braintrust News
"Why does this magnificent scientific technology, which saves work and makes our lives easier, bring us so little happiness? The answer is simply this: because we have not yet learned to use it wisely". We could well use this reflection, attributed to the one who...
Apr 26, 2019 | Customer Experience
We propose to the reader of this blog a test of intuitive acuity: write down, without trickery, the first three ideas that come to mind when using the adjective "demanding". What do you imagine when you talk about someone who is portrayed as "demanding"?
Mar 1, 2019 | Customer Experience
It is not the first time that from this page we have witnessed the communion between disciplines that until recently might seem unconnected, and that are part of BRAINTRUST's DNA. For example, we are talking about Customer Experience, data management, and the...
