Aug 23, 2019 | Customer Experience
In Spanish, we are not exactly lacking in expressions that allude to the importance of following a path. From Antonio Machado's "walker, there is no path, the path is made by walking" to more complex and spiritual formulations such as that of Saint Augustine: "It is...
Jul 26, 2019 | Braintrust News
The American writer and lecturer Helen Keller is credited with saying that "no pessimist ever discovered the secret of the stars, or sailed to an undiscovered land, or opened a new hope in the human heart." If we are...
Jul 5, 2019 | Braintrust News
Every day, companies in many sectors are striving harder to tailor the experience they offer their customers to their tastes and preferences. For example, in just a few years, we have seen how users can go to... to use any banking service.
Jun 7, 2019 | Customer Experience
In today's language, the word "mediocrity" has taken on a strongly negative connotation. However, in its origins in Greek thought, the idea of "mediocritas" was an attribute of beauty, determined by symmetry,...
May 17, 2019 | Customer Experience
«Hay tres maneras de hacer las cosas: la correcta, la incorrecta y la mía». La frase la pronuncia el aclamado actor Robert de Niro encarnando a Sam «Ace» Rothstein, en la octava colaboración entre el intérprete y el no menos célebre director de cine Martin Scorsese,...
