Nov 13, 2020 | Braintrust News
Last week, this page addressed the quantification of the digital acceleration that the coronavirus pandemic has caused in companies. In a context of rapid change, it is also reasonable to assume that there has been a radical alteration in...
Sep 25, 2020 | Customer Experience
“Para vivir el hombre debe actuar; para actuar, debe tomar decisiones; para tomar decisiones, debe definir un código de valores; para definir un código de valores debe saber qué es y dónde está”. La cita que nos acompaña en esta ocasión es de la escritora y filósofa...
Nov 8, 2019 | Braintrust News
Accustomed as we are to constantly turning to research on trendy disciplines such as customer experience, competitive intelligence, or digital transformation, we often find ourselves caught in the crossfire: on the one hand, a...
Sep 20, 2019 | Customer Experience
La próxima vez que tenga un encontronazo o una situación incómoda con un equipo de atención al cliente, piense que quizá no sea algo personal, sino que al agente que le ha tocado en suertes le están haciendo lidiar con un software que no es el apropiado. Parece...
Jul 26, 2019 | Braintrust News
The American writer and lecturer Helen Keller is credited with saying that "no pessimist ever discovered the secret of the stars, or sailed to an undiscovered land, or opened a new hope in the human heart." If we are...
