Dec 11, 2023 | Customer Experience, AI & Digital Transformation - Strategy, Tourism & Leisure
To define the strategy for a loyalty program, the first thing to do is to define the program's objective and how we measure its success. While the usual objectives in global programs are to improve the lifetime value of...
Nov 23, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
What is the driving force behind launching or revamping a program? Fundamentally, major changes in consumer behavior and consumption trends. The incursion of the digital world into our lives over the last ten years, customers...
Nov 15, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
In the world of loyalty, as in other areas, the COVID-19 pandemic has marked a turning point. All companies have been affected, and consequently so have their loyalty programs. For approximately two years, the behavior of...
Nov 8, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
Definition of Loyalty: The quality of being loyal/The quality of being loyal to a particular company or brand Translation Loyalty: Fidelity Synonym: Fidelity/Loyalty Definition -Loyalty Program- The main objective of a loyalty program is, as...
Feb 5, 2020 | Tourism & Leisure
El sector hotelero no deja de crecer y se espera que a lo largo de 2020 alcance récords mayores. Este éxito no solo avala la rentabilidad del sector que nos atañe, también evidencia el excelente momento en el que nos encontramos para desarrollar estrategias efectivas...
