Dec 14, 2018 | Customer Experience
Marketing, marketing, and more marketing. Everyone does marketing, talks about marketing, or requests marketing quotes. However, we rarely stop to think about the origin of the term, which is none other than market; and in fact, the literal transcription of marketing...
Nov 9, 2018 | Braintrust News
Data, data, and more data. The excessive passion for data in the times we live in is no coincidence. Not only is it a differentiating factor from the competition, but it has also generated an entire ecosystem around it that is partly made possible by the tension...
Aug 31, 2018 | Braintrust News
We know that there are many more factors involved in digital transformation than just technology. In fact, technology may not be the main driver of transformation, but we also know that without technology, such transformation cannot properly take place. For this reason,...
Jul 6, 2018 | Current Events Braintrust, Competitive Intelligence
Muy bien. Así que ya has asumido que hacer lo mismo de siempre, cuando es algo que no te está reportando más éxitos, es lo más parecido a la locura; y has decidido cambiar. Pero algo te impide dar el salto todavía a todo lo que suena a «nuevo mundo»: el retorno de la...
Apr 27, 2018 | Customer Experience
Let's consider the following scenario: a company markets a product in a highly competitive environment, where prices are already very tight and quality is more than standardized. In this context, the owner of the company receives information...
