Oct 5, 2018 | Braintrust News
In this space we periodically review some trends related to competitive intelligence, a subject that includes some disciplines such as technological surveillance and customer experience. Without tools for observing the environment, it is impossible to...
Aug 24, 2018 | Braintrust News
Institutions, the macroeconomic environment, labor market efficiency, financial market development and innovation are the five components that most hinder competitiveness in Spain, according to the information contained in the report "The Competitiveness...
Jul 27, 2018 | Braintrust News
When we add in the same action terms such as Internet, competitiveness and marketing, it is common to hear "siren songs" offering us a benchmark of the competition: so much ranking of its website, so much impact on social networks, so much support from its users,...
Jul 24, 2018 | Braintrust News, Competitive Intelligence.
Sometimes the concept of Competitive Intelligence is too technical, and it is difficult to explain. Juan Bosco de la Rocha explains it in this interview conducted in May 2018 for RNE. Knowing the competitive positioning of your company, from an external point of view,...
Jul 6, 2018 | Braintrust News, Competitive Intelligence.
Muy bien. Así que ya has asumido que hacer lo mismo de siempre, cuando es algo que no te está reportando más éxitos, es lo más parecido a la locura; y has decidido cambiar. Pero algo te impide dar el salto todavía a todo lo que suena a «nuevo mundo»: el retorno de la...
