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The need to reinvent loyalty programs after COVID-19

The need to reinvent loyalty programs after COVID-19

Nov 15, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure

In the world of loyalty, as in other areas, the COVID-19 pandemic has marked a turning point. All companies have been affected, and consequently so have their loyalty programs. For approximately two years, the behavior of...
Origin and evolution of loyalty programs

Origin and evolution of loyalty programs

Nov 8, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure

Definition of Loyalty: The quality of being loyal/The quality of being loyal to a particular company or brand Translation Loyalty: Fidelity Synonym: Fidelity/Loyalty Definition -Loyalty Program- The main objective of a loyalty program is, as...
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