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The fusion of digital and traditional in customer loyalty

The fusion of digital and traditional in customer loyalty

Nov 23, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure

What is the driving force behind launching or revamping a program? Fundamentally, major changes in consumer behavior and consumption trends. The incursion of the digital world into our lives over the last ten years, customers...
Origin and evolution of loyalty programs

Origin and evolution of loyalty programs

Nov 8, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure

Definition of Loyalty: The quality of being loyal/The quality of being loyal to a particular company or brand Translation Loyalty: Fidelity Synonym: Fidelity/Loyalty Definition -Loyalty Program- The main objective of a loyalty program is, as...
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