It's not your competition: it's your customer

It's not your competition: it's your customer

Jul 20, 2018 | Customer Experience

Back to basics. It doesn't seem too difficult, does it? However, there are countless companies, entrepreneurs and projects that continue to be born on the wrong side: "I have the best product, this is sure to sell itself". Or that insist on maintaining a crooked course: "I have the best product, this will sell itself for sure....