Nov 27, 2020 | Customer Experience
The COVID-19 pandemic has accustomed us in less than a year to conceive of the entire future as a constant acceleration, in which if we are not in the lead car we will always be in the trailing car, with no possibility of a middle ground. We may have to...
Jul 27, 2018 | Braintrust News
When we add in the same action terms such as Internet, competitiveness and marketing, it is common to hear "siren songs" offering us a benchmark of the competition: so much ranking of its website, so much impact on social networks, so much support from its users,...
Mar 16, 2018 | Customer Experience
What is it about customer experience that makes us turn to it again and again? In large part, what it has is that it is a truly transformative discipline, with a suggestive power that not all companies are always prepared for....
