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Experience Notes: that fundamental element of marketing called the customer

Experience Notes: that fundamental element of marketing called the customer

Dec 14, 2018 | Customer Experience

Marketing, marketing, and more marketing. Everyone does marketing, talks about marketing, or requests marketing quotes. However, we rarely stop to think about the origin of the term, which is none other than market; and in fact, the literal transcription of marketing...
The dreaded ROI of competitive intelligence

The dreaded ROI of competitive intelligence

Jul 6, 2018 | Current Events Braintrust, Competitive Intelligence

Muy bien. Así que ya has asumido que hacer lo mismo de siempre, cuando es algo que no te está reportando más éxitos, es lo más parecido a la locura; y has decidido cambiar. Pero algo te impide dar el salto todavía a todo lo que suena a «nuevo mundo»: el retorno de la...
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