Pervasive AI, biohacking and immersive experiences.

Pervasive AI, biohacking and immersive experiences.

We know that in Digital Transformation there are many more factors before technology. In fact, technology may not be the main vector of transformation, but we also know that without technology this transformation cannot properly take place. For this reason,...
It's not your competition: it's your customer

It's not your competition: it's your customer

Back to basics. It doesn't seem too difficult, does it? However, there are countless companies, entrepreneurs and projects that continue to be born on the wrong side: "I have the best product, this is sure to sell itself". Or that insist on maintaining a crooked course: "I have the best product, this will sell itself for sure....
Small sips of digital survival

Small sips of digital survival

It is not because there is no talk of Digital Transformation. It is an ongoing, daily, inexhaustible debate, to the point that those who promote it often question the very relevance of the term. Some go so far as to say that it is nothing more than a combination of...
Less technology, more people and processes

Less technology, more people and processes

It may have already been said many times by the most qualified experts, but all insistence becomes too little when it comes to something so crucial in the times we live in: Digital Transformation is NOT a technological issue, but rather a matter of...