Mar 22, 2024 | AI & Transf Digital - Strategy, Tourism & Leisure
In the complicated world of business, the luxury market is facing uncertain times. Sales growth reported in Q4 2023 by the main companies in the sector (LVMH, Kering, Hermés,...) is 5% compared to the 12.5% average reported in Q4 2023,...
Feb 27, 2024 | Customer Experience, AI & Transf Digital - Strategy, Competitive Intelligence
To understand what an effective customer experience is, we must first question traditional notions of perfection and customer satisfaction. Here, the key lies not in a flawless experience, but in creating memorable and meaningful moments. This...
Jan 18, 2024 | Customer Experience, AI & Transf Digital - Strategy, Tourism & Leisure
As more and more companies opt to incorporate loyalty schemes into their offerings, competition in the space will become much more pronounced, according to some loyalty industry experts. As a result, it is likely that we will see the...
Jan 4, 2024 | Customer Experience, AI & Transf Digital - Strategy, Tourism & Leisure
4. Card-linking: Card Linking technology has a number of advantages for the loyalty industry. Firstly, this process eliminates the need for a separate loyalty card to identify the customer, since the customer is identified by the card's...
Dec 19, 2023: Customer Experience, AI & Transf Digital - Strategy, Tourism & Leisure
Strategic alliances Joint ventures have been a common element in many of the existing programs, with the difference that in most cases these agreements were punctual and for very specific actions and not "permanent". Accumulating points of...
