Mar 22, 2024 | AI & Digital Transformation - Strategy, Tourism & Leisure
In the complicated world of business, the luxury market faces uncertain times. Sales growth reported in Q4 2023 by the leading companies in the sector (LVMH, Kering, Hermès, etc.) was 5%, compared to the average of 12.5% that had been...
Feb 27, 2024 | Customer Experience, AI & Digital Transformation - Strategy, Competitive Intelligence
To understand what an "effective customer experience" is, we must first question traditional notions of perfection and customer satisfaction. Here, the key lies not in a flawless experience, but in creating memorable and meaningful moments. This...
Jan 18, 2024 | Customer Experience, AI & Digital Transformation - Strategy, Tourism & Leisure
According to some experts in the loyalty sector, as more and more companies choose to incorporate loyalty schemes into their offerings, competition in this area will become increasingly fierce. As a result, we are likely to see...
Jan 4, 2024 | Customer Experience, AI & Digital Transformation - Strategy, Tourism & Leisure
4. Card linking: Card linking technology offers a number of advantages for the loyalty sector. First, this process eliminates the need for a separate loyalty card to identify the customer, as the customer is identified by the...
Dec 19, 2023 | Customer Experience, AI & Digital Transformation - Strategy, Tourism & Leisure
1. Strategic alliances Joint ventures have been a common feature in many existing programs, with the difference that in most cases these agreements were one-off and for very specific actions rather than "permanent." Accumulate points for...
