Dec 18, 2023 | Customer Experience, AI & Transf Digital - Strategy, Competitive Intelligence
Today, understanding the customer lifecycle (customer journeys / CJ) has become a necessity for all companies in the industry. Customer journeys are the different stages and touch points that consumers go through in the process of...
Dec 11, 2023: Customer Experience, AI & Transf Digital - Strategy, Tourism & Leisure
To define the strategy of a loyalty program, the first thing to do is to define the objective of the program and how we consider its success. While the usual objectives of loyalty programs globally are to improve the lifetime value of the customer, the...
Nov 23, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
What is the "drive" behind the launch or renewal of a program? Fundamentally, the major changes in consumer behavior and consumer trends. The incursion of the digital world into our lives in the last ten years, customers...
Nov 15, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
In the world of loyalty, as in other fields, the COVID-19 pandemic has marked a turning point. All companies have been affected and consequently their loyalty programs. For about 2 years, the behavior of the loyalty...
Nov 8, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
Definition of Loyalty: The quality of being loyal/The quality of being loyal to a particular company or brand Translation Loyalty : Fidelidad Synonym: Fidelidad / Lealtad Definition -Loyalty Program- The main objective of a loyalty program is, as...
