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BRAINTRUST achieves the ISO 27001 certification for information security.

BRAINTRUST achieves the ISO 27001 certification for information security.

Oct 5, 2023 | Braintrust News

We reinforce our commitment to information security BRAINTRUST, an international business consulting firm, has obtained the ISO/IEC 27001 certificate, the international standard that defines best practices for information security management systems...
Aligning the Organization for a Customer Experience Improvement Project

Aligning the Organization for a Customer Experience Improvement Project

Jun 15, 2023 | Customer Experience

Customer experience (CX) is one of the fundamental axes in BRAINTRUST's operations. Not only because we are passionate about it, but also because we are convinced that the correct management of the customer experience is an essential pillar of success for...
Neobanks face the dual challenge of continuing to gain share while increasing customer loyalty

Neobanks face the dual challenge of continuing to gain share while increasing customer loyalty

Jun 13, 2023 | Competitive Intelligence, Market Research and Modeling

Spain is the ideal scenario for the growth of this type of entities More than 1 in 10 Spaniards is already a customer of a neobank The prototype customer is under 50 years old, familiar with new technologies and who usually compares before acquiring a product...
10 must-have algorithms for retail

10 must-have algorithms for retail

Jun 8, 2023 | AI & Transf Digital - Strategy, Competitive Intelligence

The retail industry is undergoing a massive transformation thanks to the convergence of technology and commerce. In the past, the retail industry was dominated by physical stores, but this landscape has changed drastically with the rise of the digital...
Could JF Kennedy inspire us to solve the problem of uninsured vehicles in Spain?

Could JF Kennedy inspire us to solve the problem of uninsured vehicles in Spain?

Jun 6, 2023 | Competitive Intelligence, Research and Market Modeling

Our Partner-director, Juan Bosco de la Rocha, has recently published an opinion article where he questions how it is possible that in the XXI century there are 4 million registered vehicles in Spain, but without insurance. In spite of being a completely illegal practice that...
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