Jan 31, 2018 | Tourism & Leisure
According to the third wave of the Business Barometer, conducted by BRAINTRUST, despite the fact that we are facing a scenario where companies that contract business travel have acquired the habit of multichannel, and tourism companies must work...
Jan 25, 2018 | Braintrust News
- Customers strongly punish Apps in their ratings for poor usability, usability, service and design - Of the 10 mobile apps analysed in the third quarter of 2017, not a single one passed BRAINTRUST has presented the most recent report on the...
Dec 11, 2017 | Customer Experience
The introduction of NPS as a key indicator with an important weight in the remuneration of staff in direct contact with the customer is leading to situations in which the customer is "bribed" if necessary to obtain the maximum rating. "Tomorrow...
Sep 26, 2017 | Customer Experience
Of the 10 mobile apps analyzed, only Mi Orange (+13) and Jazztel (+25) increased their ratings compared to the first quarter of 2017. Customers strongly punish in their assessment the APPs with the worst usability, usefulness, service and design. In the same...
Jun 20, 2017 | Customer Experience
In today's world the customer has a high degree of knowledge and is empowered vis-à-vis brands. In addition, the market offers a wide range of possibilities for those cases in which the company does not live up to expectations. The services and...
