Dec 13, 2019 | Customer Experience
The pace of evolution in the telecommunications industry today seems faster than ever. That's why it's good to know how to call "stop" and have a map of what are the concerns, pain points and perspectives of the main market leaders. Otherwise...
Dec 5, 2019 | Customer Experience
As 2019 draws to a close, the "consumer journey" or better known as the customer journey has become increasingly complex, as new forms of content consumption have emerged and more and more traditional industries have gone digital;...
Nov 29, 2019 | Braintrust News
Both companies sign a strategic agreement with the aim of offering their customers solutions that allow them to develop their transformation process from the identification of the need to the definition and subsequent implementation of the plan. The leading company...
Nov 26, 2019 | Braintrust News, Customer Experience.
Premium vehicle brands are the most valued among consumers, but beware: their official service is the one that least meets customer expectations. And at a time of transformation for the entire sector due to the impact of the digital society, the change...
Nov 25, 2019 | Tourism & Leisure
In the past, all hotels relied on word of mouth to attract travelers. Today that custom has not changed and any hotel establishment needs to maintain and/or improve its reputation in order to survive, although in this case that reputation is more...
Nov 22, 2019 | Customer Experience
When we associate interaction between machines and human beings, it is inevitable that some mythical titles of cinematography come to mind, such as Blade Runner. A 1982 classic, which took on a new life with the sequel released in 2017, with a trailer whose...
Nov 15, 2019 | Braintrust News, Competitive Intelligence.
If we were to say, as the historic executive Jack Welch did, that "if you don't have a competitive advantage, don't compete," would we think that phrase more appropriate for a man or a woman? And if we were to say, like one of the Zen Shin teachings, that a flower does not compete with the one that...
Nov 14, 2019 | Tourism & Leisure
BRAINTRUST has analyzed in a new wave of its NextGen Barometer, the motivations and perception of destinations that Millennials (young people aged 22 to 38 years) and Z's (up to 21 years) have, from which it is clear that the destinations associated with the concepts...
Nov 8, 2019 | Braintrust News
Accustomed as we are to constantly turning to research papers on in-vogue disciplines such as Customer Experience, competitive intelligence or digital transformation, we often find ourselves in the middle of crossfire: on the one hand, a...
Nov 5, 2019 | Tourism & Leisure
The motivation that leads a tourist to travel is determined by the emotional component. The goals can be diverse: adventures, relaxation, luxury, business, etc. No matter what we are talking about, taking a trip is an experience that has a profound impact on the...
