Nov 26, 2019 | Braintrust News, Customer Experience.
Premium vehicle brands are the most valued among consumers, but beware: their official service is the one that least meets customer expectations. And at a time of transformation for the entire sector due to the impact of the digital society, the change...
Nov 25, 2019 | Tourism & Leisure
In the past, all hotels relied on word of mouth to attract travelers. Today that custom has not changed and any hotel establishment needs to maintain and/or improve its reputation in order to survive, although in this case that reputation is more...
Nov 22, 2019 | Customer Experience
When we associate interaction between machines and human beings, it is inevitable that some mythical titles of cinematography come to mind, such as Blade Runner. A 1982 classic, which took on a new life with the sequel released in 2017, with a trailer whose...
Nov 15, 2019 | Braintrust News, Competitive Intelligence.
If we were to say, as the historic executive Jack Welch did, that "if you don't have a competitive advantage, don't compete," would we think that phrase more appropriate for a man or a woman? And if we were to say, like one of the Zen Shin teachings, that a flower does not compete with the one that...
Nov 14, 2019 | Tourism & Leisure
BRAINTRUST has analyzed in a new wave of its NextGen Barometer, the motivations and perception of destinations that Millennials (young people aged 22 to 38 years) and Z's (up to 21 years) have, from which it is clear that the destinations associated with the concepts...
Nov 8, 2019 | Braintrust News
Accustomed as we are to constantly turning to research papers on in-vogue disciplines such as Customer Experience, competitive intelligence or digital transformation, we often find ourselves in the middle of crossfire: on the one hand, a...
Nov 5, 2019 | Tourism & Leisure
The motivation that leads a tourist to travel is determined by the emotional component. The goals can be diverse: adventures, relaxation, luxury, business, etc. No matter what we are talking about, taking a trip is an experience that has a profound impact on the...
Nov 1, 2019 | Braintrust News, Competitive Intelligence, Market Research and Modeling.
The typical health insurance policyholder is 45 years old, is part of a family with children composed of between 2 and 4 people and the household has an average annual income of 37,000€ The totality of the health insurance policyholders make frequent use of their insurance, with an average...
Oct 25, 2019 | Braintrust News
"Passwords are like underwear: don't let anyone see them, change them often, and don't exchange them with strangers." The quote is from Chris Pirillo, founder and CEO of the blog and forum community LockerGnome, and refers to something that in theory everyone...
Oct 18, 2019 | Braintrust News
Marketing, marketing y más marketing. Salvo aquellos que hayan vivido como anacoretas en los últimos 50 años, hoy casi cualquier profesional y consumidor sabe con certeza que el marketing forma parte de su día a día. «Nuestro trabajo como profesionales del marketing...
