Jan 25, 2018 | Braintrust News
- Customers strongly punish Apps in their ratings for poor usability, usability, service and design - Of the 10 mobile apps analysed in the third quarter of 2017, not a single one passed BRAINTRUST has presented the most recent report on the...
Jan 15, 2018 | Customer Experience
The anecdote We were returning from our trip to Madrid. We were running late. We just wanted to have a quick bite to eat and get home. The kilometers went by and we couldn't find any place open. A little before 23:00 we saw a large and well-lit service area. It didn't belong...
Dec 11, 2017 | Customer Experience
The introduction of NPS as a key indicator with an important weight in the remuneration of staff in direct contact with the customer is leading to situations in which the customer is "bribed" if necessary to obtain the maximum rating. "Tomorrow...
Dec 11, 2017 | Tourism & Leisure
Today's tourists have radically changed the concept of travel. Their preferences have evolved and they are willing to bet on adventure, seeking total immersion in each destination they visit. They want to enjoy a constant learning experience,...
Oct 24, 2017 | Tourism & Leisure
A NEW WAY OF CONSUMING LEISURE TRAVEL Immediate access to a wide variety of travel content thanks to the massive use of technology has significantly changed the way tourists approach leisure travel consumption. Dreaming, planning,...
Oct 9, 2017 | Tourism & Leisure
Tourism plays a fundamental role in the economic development of the country, since it favors job creation, promotes the improvement of infrastructure, provides a better quality of life to local communities, and generates a strong inflow of foreign currency. The...
Sep 26, 2017 | Customer Experience
Of the 10 mobile apps analyzed, only Mi Orange (+13) and Jazztel (+25) increased their ratings compared to the first quarter of 2017. Customers strongly punish in their assessment the APPs with the worst usability, usefulness, service and design. In the same...
Jun 20, 2017 | Customer Experience
In today's world the customer has a high degree of knowledge and is empowered vis-à-vis brands. In addition, the market offers a wide range of possibilities for those cases in which the company does not live up to expectations. The services and...
May 22, 2017 | Customer Experience
Five years ago we already saw an increasing growth in the number of companies, large and small, new and established, that decided to base their strategy on experience. Over the past five years, customer needs have been at the center of the company's business...
May 22, 2017 | Braintrust News
Of the 11 mobile applications analyzed, only Mi Lowi (32), Mi Simyo (24) and Mi Vodafone (0.7) achieve a positive recommendation index. Customers strongly punish in their assessment the APPs with the worst usability, usefulness, service and design. In the same way...
