Jan 24, 2017 | Customer Experience
Actions that involve employees in the decisions and design of the customer experience are very necessary, as they are the people who know them best. The article presents the case of a company that implemented a customer experience program to...
Jan 16, 2017 | Tourism & Leisure
Brain Trust CS Tourism Barometer Italy, Portugal and the United Kingdom will be the favourite destinations for millennials, while 13% will choose major trips outside Europe 72% of those over 45 will opt for a national destination Andalusians, Madrilenians and Spaniards will...
Dec 12, 2016 | Braintrust News
With the excuse of "Black Friday" we have all been a bit forced to navigate in the sea of offers that keep arriving to our email inbox and that constantly bombard us through the media. In my case, this excuse gave me...
Dec 12, 2016 | Customer Experience
"Digitalization will create 1.2 million jobs in Spain", "77% of SMEs have already started their digitalization", "The results are higher in companies that have turned to digitalization"... Are we really prepared for the maelstrom that is coming...
Nov 15, 2016 | Tourism & Leisure
The travel consumption ecosystem, formed by the phases of "dreaming, planning, booking, experiencing and sharing" forces service providers to offer products and tools that cover all the stages as a whole. Travelers demand a more efficient and effective process...
Oct 13, 2016 | Tourism & Leisure
According to the Brain Trust CS Tourism Barometer, travelers are so unaware of tourism brands that now defunct travel agencies appear among the top 10 most mentioned today In the case of airlines, only 4 brands appear in the top 10...
Aug 29, 2016 | Braintrust News, AI & Transf Digital - Strategy.
The biggest challenges for Spanish companies are to grow and increase margins according to the main conclusions of the market study commissioned by American Express and conducted by Brain Trust CS in May 2016 and published by Asset. Challenges and Trends...
Aug 3, 2016 | Tourism & Leisure
According to the Brain Trust CS Tourism Barometer, 74% of Spanish leisure travelers do not use them. And the majority (69%) of those who do use them indicate that they have no influence on the purchase decision Multichannel, customer experience and personalized offer are the...
Jun 22, 2016 | Customer Experience
In the in-store shopping experience and in most services, people (employees) are key. Both for WHAT they do in the interaction with the customer, but above all for HOW they do it. The decision to buy a new car, the satisfaction...
Jun 21, 2016 | Customer Experience
Is it possible to increase in-store sales by modifying only aspects of the customer experience, and is it possible to do so in a systematic and measurable way? Increasing sales is always an objective of any company. In this case we are going to refer to the...
