Nov 8, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
Definition of Loyalty: The quality of being loyal/The quality of being loyal to a particular company or brand Translation Loyalty : Fidelidad Synonym: Fidelidad / Lealtad Definition -Loyalty Program- The main objective of a loyalty program is, as...
Oct 25, 2023 | Braintrust News, Competitive Intelligence
Working in the world of strategic and digital consulting firms, agencies, and other companies dedicated to advising others, I have been hearing for many years, and using, messages such as: "the only constant is change", "cannibalize your business from the company itself before...
Oct 10, 2023 | Tourism & Leisure
Leading travel industry consulting and professional services firm BRAINTRUST has issued a new industry analysis, in this case on foreign tourism spending through July, highlighting that the effect of rising average traveler spending...
Oct 5, 2023 | Braintrust News
We reinforce our commitment to information security BRAINTRUST, an international business consulting firm, has obtained the ISO/IEC 27001 certificate, the international standard that defines best practices for information security management systems...
Sep 6, 2023 | Tourism & Leisure
Leading travel industry consulting and professional services firm BRAINTRUST has issued a new industry analysis, in this case on the purchasing behavior of Spanish travelers, based on from whom and how they buy their trips, with the aim of...
Jun 15, 2023 | Customer Experience
Customer experience (CX) is one of the fundamental axes in BRAINTRUST's operations. Not only because we are passionate about it, but also because we are convinced that the correct management of the customer experience is an essential pillar of success for...
Jun 13, 2023 | Competitive Intelligence, Market Research and Modeling
Spain is the ideal scenario for the growth of this type of entities More than 1 in 10 Spaniards is already a customer of a neobank The prototype customer is under 50 years old, familiar with new technologies and who usually compares before acquiring a product...
Jun 8, 2023 | AI & Transf Digital - Strategy, Competitive Intelligence
The retail industry is undergoing a massive transformation thanks to the convergence of technology and commerce. In the past, the retail industry was dominated by physical stores, but this landscape has changed drastically with the rise of the digital...
Jun 6, 2023 | Competitive Intelligence, Research and Market Modeling
Our Partner-director, Juan Bosco de la Rocha, has recently published an opinion article where he questions how it is possible that in the XXI century there are 4 million registered vehicles in Spain, but without insurance. In spite of being a completely illegal practice that...
May 31, 2023 | Tourism & Leisure
The consulting and professional services firm BRAINTRUST, a leader in the tourism sector, has issued a new industry analysis, in this case on Spanish spending forecasts for this summer, where it points out that euphoria is moderating, although the market...
