Nov 23, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
What is the "drive" behind the launch or renewal of a program? Fundamentally, the major changes in consumer behavior and consumer trends. The incursion of the digital world into our lives in the last ten years, customers...
Nov 15, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
In the world of loyalty, as in other fields, the COVID-19 pandemic has marked a turning point. All companies have been affected and consequently their loyalty programs. For about 2 years, the behavior of the loyalty...
Nov 8, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
Definition of Loyalty: The quality of being loyal/The quality of being loyal to a particular company or brand Translation Loyalty : Fidelidad Synonym: Fidelidad / Lealtad Definition -Loyalty Program- The main objective of a loyalty program is, as...
Oct 25, 2023 | Braintrust News, Competitive Intelligence
Working in the world of strategic and digital consulting firms, agencies, and other companies dedicated to advising others, I have been hearing for many years, and using, messages such as: "the only constant is change", "cannibalize your business from the company itself before...
Oct 10, 2023 | Tourism & Leisure
Leading travel industry consulting and professional services firm BRAINTRUST has issued a new industry analysis, in this case on foreign tourism spending through July, highlighting that the effect of rising average traveler spending...
Oct 5, 2023 | Braintrust News
We reinforce our commitment to information security BRAINTRUST, an international business consulting firm, has obtained the ISO/IEC 27001 certificate, the international standard that defines best practices for information security management systems...
Sep 6, 2023 | Tourism & Leisure
Leading travel industry consulting and professional services firm BRAINTRUST has issued a new industry analysis, in this case on the purchasing behavior of Spanish travelers, based on from whom and how they buy their trips, with the aim of...
Jun 15, 2023 | Customer Experience
Customer experience (CX) is one of the fundamental axes in BRAINTRUST's operations. Not only because we are passionate about it, but also because we are convinced that the correct management of the customer experience is an essential pillar of success for...
Jun 13, 2023 | Competitive Intelligence, Market Research and Modeling
Spain is the ideal scenario for the growth of this type of entities More than 1 in 10 Spaniards is already a customer of a neobank The prototype customer is under 50 years old, familiar with new technologies and who usually compares before acquiring a product...
Jun 8, 2023 | AI & Transf Digital - Strategy, Competitive Intelligence
The retail industry is undergoing a massive transformation thanks to the convergence of technology and commerce. In the past, the retail industry was dominated by physical stores, but this landscape has changed drastically with the rise of the digital...
