Dec 19, 2023 | Customer Experience, AI & Digital Transformation - Strategy, Tourism & Leisure
1. Strategic alliances Joint ventures have been a common feature in many existing programs, with the difference that in most cases these agreements were one-off and for very specific actions rather than "permanent." Accumulate points for...
Dec 18, 2023 | Customer Experience, AI & Digital Transformation - Strategy, Competitive Intelligence
Nowadays, understanding the customer journey (CJ) has become a necessity for all companies in the industry. Customer journeys are the different stages and touchpoints that consumers go through when...
Dec 11, 2023 | Customer Experience, AI & Digital Transformation - Strategy, Tourism & Leisure
To define the strategy for a loyalty program, the first thing to do is to define the program's objective and how we measure its success. While the usual objectives in global programs are to improve the lifetime value of...
Nov 27, 2023 | Tourism & Leisure
BRAINTRUST, a leading consulting and professional services firm in the tourism sector, has released a new industry report, in this case a comprehensive analysis of outbound tourism in Spain, which is expected to reach €35.46 billion in 2023, of which...
Nov 23, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
What is the driving force behind launching or revamping a program? Fundamentally, major changes in consumer behavior and consumption trends. The incursion of the digital world into our lives over the last ten years, customers...
Nov 15, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
In the world of loyalty, as in other areas, the COVID-19 pandemic has marked a turning point. All companies have been affected, and consequently so have their loyalty programs. For approximately two years, the behavior of...
Nov 8, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
Definition of Loyalty: The quality of being loyal/The quality of being loyal to a particular company or brand Translation Loyalty: Fidelity Synonym: Fidelity/Loyalty Definition -Loyalty Program- The main objective of a loyalty program is, as...
Oct 25, 2023 | Braintrust News, Competitive Intelligence
Working in the world of strategic and digital consulting firms, agencies, and other companies dedicated to advising others, I have spent many years listening to and using messages such as: "the only constant is change," "cannibalize your business from within the company itself before...
Oct 10, 2023 | Tourism & Leisure
BRAINTRUST, a leading consulting and professional services firm in the tourism sector, has released a new industry analysis, this time focusing on foreign tourism spending through July, highlighting that the effect of the increase in average traveler spending...
Oct 5, 2023 | Braintrust News
We reinforce our commitment to information security BRAINTRUST, an international business consulting firm, has obtained ISO/IEC 27001 certification, the international standard that defines best practices for information security management systems.
