May 25, 2023 | Customer Experience, AI & Transf Digital - Strategy, Research & Market Modeling
Nowadays, many companies have the term "omnichannel" in their strategies and although not everyone knows exactly what it means, we have all heard it at least once. It is important not to confuse the term "omnichannel" with "multichannel". In...
May 11, 2023 | Customer Experience, AI & Transf Digital - Strategy
Artificial intelligence (AI) is a technology that has burst into business in an unstoppable way; it allows machines to think "almost" like humans and perform tasks autonomously, such as answering questions, processing natural language or...
May 11, 2023 | Tourism & Leisure
Leading tourism consulting and professional services firm BRAINTRUST has issued a new industry report, in this case a comprehensive snapshot of the meetings sector in Spain, where it has worked for the Spain Convention Bureau for a year....
May 5, 2023 | AI & Transf Digital - Strategy
In the business world, effective collection management is essential to ensure that customers pay their debts in a timely manner and avoid service blockages or legal proceedings. However, there are many companies that face difficulties when it comes to debt collection....
May 5, 2023 | AI & Transf Digital - Strategy
To a large extent, a company's success depends on its ability to generate and maintain loyal and profitable customers. To this end, it is crucial to identify the potential customers who are most likely to become "good customers" and focus efforts...
May 5, 2023 | AI & Transf Digital - Strategy
Have you ever tried to cross-sell internally but haven't had the success you expected? Have you ever wanted to know in advance how likely your customers are to accept a proposal for another product or service in addition to the one they already have with you? In...
Apr 26, 2023 | AI & Transf Digital - Strategy
Nowadays, with increasing competition and constantly changing consumer needs, companies must ensure that their customers remain loyal and do not abandon their services, products, apps, stores, etc. Retaining customers...
Apr 20, 2023 | Tourism & Leisure
The consulting and professional services firm BRAINTRUST, a leader in the tourism sector, has issued a new industry report, in this case on the seasonality of foreign tourist spending, thanks to a new wave of its Tourism Barometer, for...
Apr 3, 2023 | Braintrust News
Joaquín Guirao Sagi-Vela, formally joins BRAINTRUST from March 1st as Associate Director. Kiko (as he likes to be called) has an extensive business and entrepreneurship background and has been part of some of the most innovative projects...
Mar 23, 2023 | Tourism & Leisure
The consulting and professional services firm BRAINTRUST, a leader in the tourism sector, has issued a new industry analysis, in this case on the travel spending of Spanish tourists thanks to a new wave of its Tourism Barometer, where it...
