Nov 15, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
In the world of loyalty, as in other areas, the COVID-19 pandemic has marked a turning point. All companies have been affected, and consequently so have their loyalty programs. For approximately two years, the behavior of...
Nov 8, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
Definition of Loyalty: The quality of being loyal/The quality of being loyal to a particular company or brand Translation Loyalty: Fidelity Synonym: Fidelity/Loyalty Definition -Loyalty Program- The main objective of a loyalty program is, as...
May 25, 2023 | Customer Experience, AI & Digital Transformation - Strategy, Market Research and Modeling
Hoy en día son muchas las empresas que tienen presente el término “omnicanal” en sus estrategias y aunque no todo el mundo sepa lo que significa exactamente, todos lo hemos oído al menos una vez. Es importante no confundir el término “omnicanal” con “multicanal”. En...
May 5, 2023 | AI & Digital Transformation - Strategy
En gran medida, el éxito de una empresa depende de su capacidad para generar y mantener clientes leales y rentables. Para ello, es crucial identificar a los clientes potenciales que tienen más probabilidades de convertirse en «buenos clientes» y enfocar los esfuerzos...
Mar 4, 2021 | Customer Experience
Why don't the most successful and widely used brands (Google, WhatsApp, etc.) have customer service (or at least we've never needed it)? It's not good to solve customer problems; what's good is for customers not to have problems. It's a question of...
