Nov 15, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
In the world of loyalty, as in other fields, the COVID-19 pandemic has marked a turning point. All companies have been affected and consequently their loyalty programs. For about 2 years, the behavior of the loyalty...
Nov 8, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
Definition of Loyalty: The quality of being loyal/The quality of being loyal to a particular company or brand Translation Loyalty : Fidelidad Synonym: Fidelidad / Lealtad Definition -Loyalty Program- The main objective of a loyalty program is, as...
May 25, 2023 | Customer Experience, AI & Transf Digital - Strategy, Research & Market Modeling
Nowadays, many companies have the term "omnichannel" in their strategies and although not everyone knows exactly what it means, we have all heard it at least once. It is important not to confuse the term "omnichannel" with "multichannel". In...
May 5, 2023 | AI & Transf Digital - Strategy
To a large extent, a company's success depends on its ability to generate and maintain loyal and profitable customers. To this end, it is crucial to identify the potential customers who are most likely to become "good customers" and focus efforts...
Mar 4, 2021 | Customer Experience
Why do the most successful and massively used brands (Google, WhatsApp,...) have no customer service (or at least we have never needed it)? It is not good to solve problems for the customer, the good thing is that the customer does not have problems. It is a question of...
