Apr 30, 2024 | Customer Experience
Selling is nothing more than a means to an end, the purchase. In the competitive world of B2B sales, understanding the customer's buying process is not only an advantage, but a necessity. By aligning our sales strategies with how and why customers take...
Apr 19, 2024: Customer Experience, AI & Transf Digital - Strategy
In today's business world, the way companies interact with their customers has evolved significantly. Moving from contact to building solid contracts has become a key factor in increasing sales and cultivating customer loyalty.
Feb 27, 2024 | Customer Experience, AI & Transf Digital - Strategy, Competitive Intelligence
To understand what an effective customer experience is, we must first question traditional notions of perfection and customer satisfaction. Here, the key lies not in a flawless experience, but in creating memorable and meaningful moments. This...
Dec 18, 2023 | Customer Experience, AI & Transf Digital - Strategy, Competitive Intelligence
Today, understanding the customer lifecycle (customer journeys / CJ) has become a necessity for all companies in the industry. Customer journeys are the different stages and touch points that consumers go through in the process of...
Nov 27, 2020 | Customer Experience
The COVID-19 pandemic has accustomed us in less than a year to conceive of the entire future as a constant acceleration, in which if we are not in the lead car we will always be in the trailing car, with no possibility of a middle ground. We may have to...
