Apr 30, 2024 | Customer Experience
Selling is merely a means to an end: the purchase. In the competitive world of B2B sales, understanding the customer's buying process is not just an advantage, but a necessity. By aligning our sales strategies with how and why customers make...
Apr 19, 2024 | Customer Experience, AI & Digital Transformation - Strategy
In today's business world, the way companies interact with their customers has evolved significantly. Moving from initial contact to building solid contracts has become a key factor in increasing sales and cultivating...
Feb 27, 2024 | Customer Experience, AI & Digital Transformation - Strategy, Competitive Intelligence
To understand what an "effective customer experience" is, we must first question traditional notions of perfection and customer satisfaction. Here, the key lies not in a flawless experience, but in creating memorable and meaningful moments. This...
Dec 18, 2023 | Customer Experience, AI & Digital Transformation - Strategy, Competitive Intelligence
Nowadays, understanding the customer journey (CJ) has become a necessity for all companies in the industry. Customer journeys are the different stages and touchpoints that consumers go through when...
Nov 27, 2020 | Customer Experience
La pandemia COVID-19 nos ha acostumbrado en menos de un año a concebir todo el futuro como una aceleración constante, en la que si no vamos en el vagón de cabeza iremos siempre en el vagón de cola, sin posibilidad de que haya un término medio. Puede que tengamos que...
