Jan 18, 2024 | Customer Experience, AI & Transf Digital - Strategy, Tourism & Leisure
As more and more companies opt to incorporate loyalty schemes into their offerings, competition in the space will become much more pronounced, according to some loyalty industry experts. As a result, it is likely that we will see the...
Jan 4, 2024 | Customer Experience, AI & Transf Digital - Strategy, Tourism & Leisure
4. Card-linking: Card Linking technology has a number of advantages for the loyalty industry. Firstly, this process eliminates the need for a separate loyalty card to identify the customer, since the customer is identified by the card's...
Dec 19, 2023: Customer Experience, AI & Transf Digital - Strategy, Tourism & Leisure
Strategic alliances Joint ventures have been a common element in many of the existing programs, with the difference that in most cases these agreements were punctual and for very specific actions and not "permanent". Accumulating points of...
Aug 3, 2021 | Tourism & Leisure
CEAV, the Spanish Confederation of Travel Agencies, and the consulting firm BRAINTRUST, specialized in the tourism sector, in their market analysis that they have been carrying out jointly since 2020, give us on this occasion some of the keys to how it is going to...
Jul 20, 2021 | Tourism & Leisure
CEAV, the Spanish Confederation of Travel Agencies, and the consulting firm BRAINTRUST, specialized in the tourism sector among others, and in continuity with their collaboration agreement initiated last year, have published a new study about the traveler and the...
