Igniting the spark of transformation

Igniting the spark of transformation

Accustomed as we are to constantly turning to research works on fashionable disciplines such as Customer Experience, competitive intelligence or digital transformation, we often find ourselves in the middle of a crossfire: on the one hand, an increasing number of...
The misunderstood art of digital disruption

The misunderstood art of digital disruption

Digital Transformation (TxD) is like an artist with perfect technique but who fails to dazzle his audience; or like an engine that excels in all theoretical tests but loses many races; or, if you like, like the house in which everyone...
Some keys to transformation

Some keys to transformation

Jose Luis Ruiz, socio de BRAINTRUST para la práctica de «Experiencia de Cliente», comenta algunas de las claves que pueden ayudar a las empresas en su camino para conseguir la transformación. La entrevista completa se puede oir...