OUR BLOGS
Braintrust News
Últimas noticias sobre mercados y proyectos en los que estamos involucrados, así como toda la operativa y reconocimientos que veamos oportuno trasladar a esta página.
CUSTOMER EXPERIENCE
News, opinion pieces, trends, and a summary of our experience implementing Customer Experience Management and Digital Transformation projects.
AI – DIGITAL TRANSFORMATION & STRATEGY
News, opinion pieces, trends, and a summary of our experience in AI, Strategy, and Digital Transformation projects.
COMPETITIVE INTELLIGENCE
Articles on "competitive intelligence," what it is used for, and the benefits of knowing and analyzing what our competitors are doing in a given sector.
TOURISM & LEISURE
News, opinion pieces, latest trends, and studies on the tourism and leisure sector in Spain. News about the sector, according to Braintrust's "Leisure Barometer."
Paper “Quo Vadis en 2026: Estrategia Laboral y Capital Humano”
How expatriates are driving growth in the insurance business
The article that changed everything
QUO VADIS 2026: Trends in Labor Strategy and Human Capital
Inflation and car insurance in Spain
How AI can generate new revenue in the insurance business
Andersen Consulting strengthens its growth in Spain with the addition of Francisco Puertas as Partner in Charge of Human Capital
Agencies: the winning channel in a context of greater importance of international travel, concentrated in higher income groups and with greater demand for comprehensive and personalized services.
Spaniards will once again break a record for travel spending in 2025, reaching €55 billion, up 2.6% on the previous year.
Spain would once again break a new record for foreign tourism in 2025, reaching 98 million tourists and 135.8 billion in spending.
Spain exceeds €14 billion in MICE in 2024, growing by 7% compared to the previous year and with very positive prospects.
BRAINTRUST becomes a member of Andersen Consulting
Brick-and-mortar agencies are regaining ground as a booking channel, while OTAs are stagnating and direct channel spending is falling significantly.
AEGVE launches the first Business Travel Monitor in Spain in collaboration with BRAINTRUST
Spain must prepare to welcome 115 million foreign tourists in the coming years, with a significant increase in daily spending per traveler.
Spaniards spend more on restaurants, hotels, leisure, and culture than on fashion, technology, healthcare, or education.
Destinations have the opportunity to deseasonalize their mass tourism model.
The retail revolution in car sales
The importance of understanding why and how customers buy from us
Spanish travelers will spend €55 billion in 2024, 12% more than the previous year, setting a new record.
