Mar 15, 2019 | Braintrust News
By José Manuel Brell, expert in "customer experience". Partner of BRAINTRUST. Assoc. Prof. IE Business School, Carlos III University. As its name suggests, touchpoints are nothing more than the points at which the brand comes into contact with its customers...
Mar 12, 2019 | Tourism & Leisure
The market volume of corporate travel in Spain will evolve from €12.5 billion per year recorded in 2018 to €15.2 billion investment in 2025 in a moderate scenario according to data from the study "2025, a look into the future of corporate...
Mar 8, 2019 | Braintrust News
We had the opportunity to go and explore in depth the last Mobile World Congress, MWC19, held in Barcelona between February 25-28, and during its celebration we were able to contrast and identify the true scope of the leitmotif of this edition:...
Mar 4, 2019 | Tourism & Leisure
Based on data from the National Institute of Statistics, the City Councils of Madrid and Barcelona, Google Maps, the BRAINTRUST Barometer of leisure travel and other additional sources such as Hotel Price Radar or Airbnb, we have prepared a radiography of the sector that...
Mar 1, 2019 | Customer Experience
It is not the first time that from this page we have witnessed the communion between disciplines that until recently might seem unconnected, and that are part of BRAINTRUST's DNA. For example, we are talking about Customer Experience, data management, and the...
Feb 22, 2019 | Customer Experience
Many are the questions and doubts that arise when buying a car: diesel or gasoline, is an electric or hybrid really worth it, will I be able to go downtown with this car in two years, does it make sense to own a car with the options available?
Feb 18, 2019 | Tourism & Leisure
Luxury tourism is focusing its efforts on offering memorable experiences. Traditionally, the strong point of this type of vacation was traveling in first or business class, accommodation with an enviable location and a series of exclusive services...
Feb 15, 2019 | Braintrust News
Hace poco menos de un mes tomábamos nota en esta misma página del Informe de Inteligencia Competitiva y de Mercado de la firma especializada Crayon. Los datos correspondían al ejercicio 2018 y ya entonces anunciamos que «permaneceremos atentos a la actualización de...
Feb 12, 2019 | Braintrust News , Tourism & Leisure
Yesterday, February 11, Amadeus, the consulting firm BRAINTRUST and Segittur presented the results of the II Innovation Report of Travel Agencies in Spain, a biannual study whose objective is to know the level of innovation of agencies in our country, in order to...
Feb 5, 2019 | Braintrust News
For some it is a dream, for others a necessity, and for others a hobby, an aspiration or an unavoidable expense. In any case, for most of us the car, the private vehicle, is a reality that we have dealt with in one way or another throughout our lives.
