Nov 27, 2020 | Customer Experience
The COVID-19 pandemic has accustomed us in less than a year to conceive of the entire future as a constant acceleration, in which if we are not in the lead car we will always be in the trailing car, with no possibility of a middle ground. We may have to...
Nov 20, 2020 | Customer Experience
To say that the COVID-19 pandemic has turned everything upside down is almost a truism. What is less obvious is that, along with the health crisis and the economic meltdown we will be dealing with for years (if not decades) to come, there has also been a...
Nov 13, 2020 | Braintrust News
Last week, this page dealt with the quantification of the digital acceleration that the coronavirus pandemic has caused in companies. In a context of accelerating change, it can also be assumed that there has been a radical alteration of the...
Nov 6, 2020 | Tourism & Leisure
After having revealed in its last wave of the Tourism Barometer that Spanish destinations offered a high level of health security for travelers (7.7), Braintrust has carried out a new analysis of the level of security perceived by travelers in two other destinations in the...
Nov 6, 2020 | Braintrust News
When going through a situation as exceptional as the one we are going through this year 2020, it is just as important to keep calm when it comes to stress management as it is to know how to step on the accelerator where it belongs. And in the design of a world that seeks to live in harmony with the...
Oct 30, 2020 | Braintrust News
No deberíamos haber tenido que atravesar una pandemia para asegurar algo tan de sentido común como que el teletrabajo ha llegado para quedarse. El término de trabajo «desde los hogares» podemos encontrarlo en la que para muchos es una obra premonitoria de Alvin...
Oct 27, 2020 | Tourism & Leisure
In these days of frenetic political activity in Spain, the media and social networks are echoing the opinions of some members of the government about our Spanish model and their aversion to the tourism sector in our country, although what they do not know is the...
Oct 23, 2020 | Customer Experience
Some say that marketing has been severely affected by the COVID-19 pandemic. But if the "new normal" in the business world is teaching us anything, it is that marketing is more alive than ever. Not surprisingly, in a year that has...
Oct 22, 2020 | Tourism & Leisure
Continuing their work in favor of the business travel sector in Spain, GEBTA and BRAINTRUST have recently carried out a qualitative study that highlights that the pace of business travel reactivation is still slow, and that the recovery of the business travel...
Oct 16, 2020 | Tourism & Leisure
Despite the message that has haunted the tourism sector regarding the danger of contagion when traveling, the truth is that the summer has left us with figures that invite optimism. BRAINTRUST has carried out a new wave of its Tourism Barometer thanks to...
