As more and more companies opt to incorporate loyalty schemes into their offerings, competition in the space will become much more pronounced, according to some loyalty industry experts. As a result, it is likely that we will see the...

4. Card-linking: Card Linking technology has a number of advantages for the loyalty industry. Firstly, this process eliminates the need for a separate loyalty card to identify the customer, since the customer is identified by the card's...

Strategic alliances Joint ventures have been a common element in many of the existing programs, with the difference that in most cases these agreements were punctual and for very specific actions and not "permanent". Accumulating points of...