Sep 4, 2019 | Tourism & Leisure
In-depth knowledge of the customer is one of the keys to the success of marketing tourism products and services in the medium and long term. For this reason, BRAINTRUST has conducted a detailed study of all young Spaniards to find out how they travel,...
Aug 30, 2019 | Braintrust News
"I don't ask why patients lie, I just assume they do." It's one of the most recognizable quotes from one of the icons of medical science brought to the small screen: Dr. Gregory House. An entertainment series, yes, but one that was based largely...
Aug 23, 2019 | Customer Experience
In Spanish, we are not exactly lacking in expressions that allude to the importance of following a path. From Antonio Machado's "walker, there is no path, the path is made by walking" to more complex and spiritual formulations such as that of Saint Augustine: "It is...
Aug 16, 2019 | News Braintrust, Customer Experience
The restaurant business is highly competitive, and becoming increasingly so. Restaurants are always competing to attract new customers, while trying to retain and build loyalty among existing ones. Their success could be measured using parameters such as: menu, price, etc.
Aug 9, 2019 | Braintrust News
From grain loans to farmers and merchants in ancient Mesopotamia, to the first joint venture for Europe and the Middle East managed by the Knights Templar, to the inevitable Medici family, banking has always been present...
Aug 6, 2019 | Tourism & Leisure
According to the UNWTO, in 2018 there were 1.4 billion international tourist trips worldwide. This figure not only reflects growth of more than 5% compared to 2017, but also far exceeds the forecasts made by the UNWTO itself a few years ago. This...
Aug 2, 2019 | Braintrust News
BRAINTRUST, in the second edition of its study of health insurance users and non-users conducted as part of the Competition Observatory, has analyzed the brand awareness and competitive positioning of companies. Adeslas and Sanitas lead in brand awareness...
Jul 26, 2019 | Braintrust News
The American writer and lecturer Helen Keller is credited with saying that "no pessimist ever discovered the secret of the stars, or sailed to an undiscovered land, or opened a new hope in the human heart." If we are...
Jul 19, 2019 | Braintrust News
Years studying codes and manuals in order to represent clients' legal interests as faithfully as possible within the limits of the law. Such is one of the oldest liberal professions, that of law. So old, in fact, that...
Jul 17, 2019 | Tourism & Leisure
As part of our ongoing efforts to understand the Spanish travel market and help tourism companies capitalize on opportunities, we are launching the new NextGen Barometer, which analyzes the behavior and attitudes of travelers...
