Apr 12, 2024 | AI & Digital Transformation - Strategy, Competitive Intelligence
In the business world, cracking the code to stay ahead of the competition is more of an art than a science. And here's the twist: using geolocation data is like having a crystal ball, but cooler and much less mystical. Imagine being able to...
Apr 3, 2024 | Tourism & Leisure
BRAINTRUST, a leading consulting and professional services firm in the tourism sector, has released a new industry report analyzing Spanish households' travel spending in relation to their income, concluding that tourism has...
Mar 22, 2024 | AI & Digital Transformation - Strategy, Tourism & Leisure
In the complicated world of business, the luxury market faces uncertain times. Sales growth reported in Q4 2023 by the leading companies in the sector (LVMH, Kering, Hermès, etc.) was 5%, compared to the average of 12.5% that had been...
Mar 12, 2024 | Tourism & Leisure
BRAINTRUST, a leading consulting and professional services firm in the tourism sector, has released a new report from its Tourism Barometer and announced a new record for foreign tourism in our country, exceeding all forecasts and reaching 91...
Feb 27, 2024 | Customer Experience, AI & Digital Transformation - Strategy, Competitive Intelligence
To understand what an "effective customer experience" is, we must first question traditional notions of perfection and customer satisfaction. Here, the key lies not in a flawless experience, but in creating memorable and meaningful moments. This...
Feb 13, 2024 | Tourism & Leisure
The consulting and professional services firm BRAINTRUST, a leader in the tourism sector, has issued a new report on the meetings industry, where it has worked for the Spain Convention Bureau for another year, analyzing the evolution of the meetings industry in...
Jan 18, 2024 | Customer Experience, AI & Digital Transformation - Strategy, Tourism & Leisure
According to some experts in the loyalty sector, as more and more companies choose to incorporate loyalty schemes into their offerings, competition in this area will become increasingly fierce. As a result, we are likely to see...
Jan 4, 2024 | Customer Experience, AI & Digital Transformation - Strategy, Tourism & Leisure
4. Card linking: Card linking technology offers a number of advantages for the loyalty sector. First, this process eliminates the need for a separate loyalty card to identify the customer, as the customer is identified by the...
Dec 19, 2023 | Customer Experience, AI & Digital Transformation - Strategy, Tourism & Leisure
1. Strategic alliances Joint ventures have been a common feature in many existing programs, with the difference that in most cases these agreements were one-off and for very specific actions rather than "permanent." Accumulate points for...
Dec 18, 2023 | Customer Experience, AI & Digital Transformation - Strategy, Competitive Intelligence
Nowadays, understanding the customer journey (CJ) has become a necessity for all companies in the industry. Customer journeys are the different stages and touchpoints that consumers go through when...
