Feb 27, 2024 | Customer Experience, AI & Transf Digital - Strategy, Competitive Intelligence
To understand what an effective customer experience is, we must first question traditional notions of perfection and customer satisfaction. Here, the key lies not in a flawless experience, but in creating memorable and meaningful moments. This...
Feb 13, 2024 | Tourism & Leisure
The consulting and professional services firm BRAINTRUST, a leader in the tourism sector, has issued a new meetings industry report, where it has worked for the Spain Convention Bureau for yet another year, analyzing the evolution of the meetings industry in...
Jan 18, 2024 | Customer Experience, AI & Transf Digital - Strategy, Tourism & Leisure
As more and more companies opt to incorporate loyalty schemes into their offerings, competition in the space will become much more pronounced, according to some loyalty industry experts. As a result, it is likely that we will see the...
Jan 4, 2024 | Customer Experience, AI & Transf Digital - Strategy, Tourism & Leisure
4. Card-linking: Card Linking technology has a number of advantages for the loyalty industry. Firstly, this process eliminates the need for a separate loyalty card to identify the customer, since the customer is identified by the card's...
Dec 19, 2023: Customer Experience, AI & Transf Digital - Strategy, Tourism & Leisure
Strategic alliances Joint ventures have been a common element in many of the existing programs, with the difference that in most cases these agreements were punctual and for very specific actions and not "permanent". Accumulating points of...
Dec 18, 2023 | Customer Experience, AI & Transf Digital - Strategy, Competitive Intelligence
Today, understanding the customer lifecycle (customer journeys / CJ) has become a necessity for all companies in the industry. Customer journeys are the different stages and touch points that consumers go through in the process of...
Dec 11, 2023: Customer Experience, AI & Transf Digital - Strategy, Tourism & Leisure
To define the strategy of a loyalty program, the first thing to do is to define the objective of the program and how we consider its success. While the usual objectives of loyalty programs globally are to improve the lifetime value of the customer, the...
Nov 27, 2023 | Tourism & Leisure
The consulting and professional services firm BRAINTRUST, a leader in the tourism sector, has issued a new industry report, in this case a broad radiography of outbound tourism in Spain, which in 2023 would reach the figure of 35,460 million euros, of which...
Nov 23, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
What is the "drive" behind the launch or renewal of a program? Fundamentally, the major changes in consumer behavior and consumer trends. The incursion of the digital world into our lives in the last ten years, customers...
Nov 15, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
In the world of loyalty, as in other fields, the COVID-19 pandemic has marked a turning point. All companies have been affected and consequently their loyalty programs. For about 2 years, the behavior of the loyalty...
