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Brick-and-mortar agencies are regaining ground as a booking channel, while OTAs are stagnating and direct channel spending is falling significantly.

Brick-and-mortar agencies are regaining ground as a booking channel, while OTAs are stagnating and direct channel spending is falling significantly.

Dec 9, 2024 | Tourism & Leisure

BRAINTRUST, a leading consulting and professional services firm in the tourism sector, has released a new report from its Tourism Barometer analyzing the use of booking channels by Spaniards and observing how market trends are evolving...
AEGVE launches the first Business Travel Monitor in Spain in collaboration with BRAINTRUST

AEGVE launches the first Business Travel Monitor in Spain in collaboration with BRAINTRUST

Nov 6, 2024 | Tourism & Leisure

AEGVE announced today the launch of the first Business Travel Monitor in Spain, conducted by BRAINTRUST, a leader in consulting and professional services in the tourism industry. More than 200 companies in our country participated in the study. This new report...
Spain must prepare to welcome 115 million foreign tourists in the coming years, with a significant increase in daily spending per traveler.

Spain must prepare to welcome 115 million foreign tourists in the coming years, with a significant increase in daily spending per traveler.

Oct 21, 2024 | Tourism & Leisure

The consulting and professional services firm BRAINTRUST, a leader in the tourism sector, has released a new report from its Tourism Barometer estimating the number of foreign travelers expected to visit our country in the coming years, an area where, as...
Spaniards spend more on restaurants, hotels, leisure, and culture than on fashion, technology, healthcare, or education.

Spaniards spend more on restaurants, hotels, leisure, and culture than on fashion, technology, healthcare, or education.

Sep 10, 2024 | Tourism & Leisure

The consulting and professional services firm BRAINTRUST, a leader in the tourism sector, has released a new report from its Tourism Barometer that analyzes Spanish household spending, reaching important conclusions and stating that Spaniards have...
Destinations have the opportunity to deseasonalize their mass tourism model.

Destinations have the opportunity to deseasonalize their mass tourism model.

Jun 10, 2024 | Tourism & Leisure

BRAINTRUST, a leading consulting and professional services firm in the tourism sector, has released a new report from its Tourism Barometer, which takes an in-depth look at the source market's capacity for deseasonalization in other models...
The retail revolution in car sales

The retail revolution in car sales

May 10, 2024 | Customer Experience, AI & Digital Transformation - Strategy

The world of vehicle sales is undergoing a revolution, and retail is leading the change with unstoppable momentum. Forget traditional showrooms and salespeople who try to persuade you at all costs. The new era is digital...
The importance of understanding why and how customers buy from us

The importance of understanding why and how customers buy from us

Apr 30, 2024 | Customer Experience

Selling is merely a means to an end: the purchase. In the competitive world of B2B sales, understanding the customer's buying process is not just an advantage, but a necessity. By aligning our sales strategies with how and why customers make...
Spanish travelers will spend €55 billion in 2024, 12% more than the previous year, setting a new record.

Spanish travelers will spend €55 billion in 2024, 12% more than the previous year, setting a new record.

Apr 25, 2024 | Tourism & Leisure

BRAINTRUST, a leading consulting and professional services firm in the tourism sector, has released a new report from its Tourism Barometer and announced that the number of trips taken by Spaniards will reach almost 175 million in 2024, growing by 4.5% over...
Transforming customer relationships

Transforming customer relationships

Apr 19, 2024 | Customer Experience, AI & Digital Transformation - Strategy

In today's business world, the way companies interact with their customers has evolved significantly. Moving from initial contact to building solid contracts has become a key factor in increasing sales and cultivating...
The Hidden Power of Geopositioned Data

The Hidden Power of Geopositioned Data

Apr 12, 2024 | AI & Digital Transformation - Strategy, Competitive Intelligence

In the business world, cracking the code to stay ahead of the competition is more of an art than a science. And here's the twist: using geolocation data is like having a crystal ball, but cooler and much less mystical. Imagine being able to...
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MORE NEWS ABOUT: CURRENT EVENTS BRAINTRUST
  • Francisco Puertas, next to the Andersen Consulting logo, the firm he joins as Partner in charge of Human Capital.
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