Price and Emotions

Price and Emotions

How little value are the packages of lucky grapes on January 2. Even at the price of 0.99 € they seem expensive. They are placed next to the cash register in case someone bites, but the supermarket salesman tells me that none have been or will be sold. No...
... What is Customer Experience all about?

... What is Customer Experience all about?

For those of us who work professionally in what is known as "customer experience management" or CEM, it is common to be asked the question "hey, ... what's customer experience all about?" ... and it is not always easy to convince the interlocutor.....
Practicing word-of-mouth

Practicing word-of-mouth

Tomás Ibañez Associate Director LinkedIn I was planning to go to the cinema to see "The Revenant" even though I'm not a big DiCaprio fan. A friend who is a fan told me that she didn't like the film, that it was an hour too long and that it wasn't a believable story. The...