OUR BLOGS
Braintrust News
Últimas noticias sobre mercados y proyectos en los que estamos involucrados, así como toda la operativa y reconocimientos que veamos oportuno trasladar a esta página.
CUSTOMER EXPERIENCE
News, opinion pieces, trends, and a summary of our experience implementing Customer Experience Management and Digital Transformation projects.
AI – DIGITAL TRANSFORMATION & STRATEGY
News, opinion pieces, trends, and a summary of our experience in AI, Strategy, and Digital Transformation projects.
COMPETITIVE INTELLIGENCE
Articles on "competitive intelligence," what it is used for, and the benefits of knowing and analyzing what our competitors are doing in a given sector.
TOURISM & LEISURE
News, opinion pieces, latest trends, and studies on the tourism and leisure sector in Spain. News about the sector, according to Braintrust's "Leisure Barometer."
What will they say about us when we've closed?
Launch of the #braintrustcs YouTube channel
...What if it turns out that customers are people?
How to increase sales by implementing customer experience strategies with employees
This year, the older ones will stay in Spain and the younger ones will travel to Europe.
Spaniards have already decided on the destinations that interest them most for their trips in 2017.
The Insurtech boom is yet to come
One digitization, please!
Spaniards want to access all stages of travel consumption in one place
The travel consumption ecosystem, consisting of the phases of "Dreaming, planning, booking, experiencing, and sharing," requires service providers to offer products and tools that cover all stages as a whole.
Brand recall is becoming less important when booking trips
Indicators: Transform and improve your company's results
Nothing helps us improve more than knowing how we will be measured... Do we know our KPIs? And our RPIs? Do we measure our company's results? And what do we do to improve those results?
Has the end of loyalty cards in the tourism sector arrived?
Customer Experience = Employee Experience
How to increase store sales by managing the customer experience
2nd Brain Trust CS Tourism Barometer – Spaniards will spend 4% more on travel this year
Instituto de Empresa – 2nd Edition of the Executive Course on "Customer Experience Management" 2016
The Alcobendas City Council and Brain Trust CS sign an agreement to improve municipal electronic procedures
How to buy phones like you're buying potatoes
Customer persuasion: art or science? We discuss it with an expert.
Are we customer-oriented?: the litmus test
73% of trips are paid for by card
