OUR BLOGS
BRAINTRUST NEWS
BRAINTRUST news. Latest news about markets and projects in which we are involved, as well as all the operations and recognitions that we see fit to transfer to this page.
CUSTOMER EXPERIENCE
News, opinion articles, trends and a summary of our experience implementing Customer Experience Management and Digital Transformation projects.
IA - TRANSFORM. DIGITAL & STRATEGY
News, opinion articles, trends and a summary of our experience in AI, Strategy and Digital Transformation projects.
COMPETITIVE INTELLIGENCE
Articles about "competitive intelligence", what is it for and what are the benefits of knowing and analyzing what our competition is doing in a certain sector.
TOURISM & LEISURE
News, opinion articles, latest trends and studies on the Tourism and Leisure sector in Spain. News about the sector, according to Braintrust's "Leisure Barometer".
Brand recall is becoming less and less important for travel bookings
Indicators: Transform and improve your company's performance
There is nothing that helps us to improve more than knowing how we are going to be measured... Do we know our KPIs and our RPIs? Do we measure our company's results... and what do we do to improve results?
Has the end of loyalty cards in the tourism sector arrived?
Customer Experience = Employee Experience
How to increase in-store sales by managing the customer experience
2nd Brain Trust CS Tourism Barometer - Spaniards to spend 4% more on travel this year
Instituto de Empresa - 2nd Edition of the Executive Course on "Customer Experience Management" 2016
Alcobendas City Council and Brain Trust CS sign an alliance to improve municipal electronic procedures
How to buy phones like buying potatoes
Customer persuasion, art or science: we talk to an expert
Are we customer-oriented: the absorbent cotton test?
73% of trips are paid for by credit card
Ideal Brands for Travelers
Price and Emotions
... What is Customer Experience all about?
