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Braintrust News
Últimas noticias sobre mercados y proyectos en los que estamos involucrados, así como toda la operativa y reconocimientos que veamos oportuno trasladar a esta página.
CUSTOMER EXPERIENCE
News, opinion pieces, trends, and a summary of our experience implementing Customer Experience Management and Digital Transformation projects.
AI – DIGITAL TRANSFORMATION & STRATEGY
News, opinion pieces, trends, and a summary of our experience in AI, Strategy, and Digital Transformation projects.
COMPETITIVE INTELLIGENCE
Articles on "competitive intelligence," what it is used for, and the benefits of knowing and analyzing what our competitors are doing in a given sector.
TOURISM & LEISURE
News, opinion pieces, latest trends, and studies on the tourism and leisure sector in Spain. News about the sector, according to Braintrust's "Leisure Barometer."
The impact of the conflict in Ukraine on international tourist spending in Spain could be greater than that of Omicron.
Seasonality in the hotel industry: the enemy of sustainability and labor reform
Spaniards are eager to rush out and travel
Without new waves, Holy Week would see a similar number of foreign visitors as in 2019.
Sustainability is no longer a trend but a key criterion for choosing destinations.
Young people are eager to travel, while older people prefer to be cautious.
Undecided travelers, an opportunity for tourism
BRAINTRUST strengthens its tourism division to support the recovery of tourist destinations and their transition towards sustainability
Spaniards are losing their fear of traveling, although caution remains until full vaccination is achieved.
More conscious business travel takes flight, growing rapidly over the next two years, although it may not recover until 2025.
Business travel, which accounts for 20% of travel in the industry, may not recover to pre-COVID levels until 2025, given the wave of green awareness among governments, companies, and travelers pursuing the goals of the 2030 Agenda.
Spanish travelers will once again save the tourist season
The best customer service: Not having customer service
Travel agencies: from agony to life
BRAINTRUST appoints new director of hospitality and leisure
The importance of training in the tourism value chain
Travel agencies will emerge stronger from the crisis if they adapt
Travel agencies reinvent themselves and emerge stronger from the crisis
A unique opportunity for travel agencies
CEAV and BRAINTRUST announce their collaboration agreement
Coronavirus changes the preferences of foreign tourists in Spain
