OUR BLOGS
BRAINTRUST NEWS
BRAINTRUST news. Latest news about markets and projects in which we are involved, as well as all the operations and recognitions that we see fit to transfer to this page.
CUSTOMER EXPERIENCE
News, opinion articles, trends and a summary of our experience implementing Customer Experience Management and Digital Transformation projects.
IA - TRANSFORM. DIGITAL & STRATEGY
News, opinion articles, trends and a summary of our experience in AI, Strategy and Digital Transformation projects.
COMPETITIVE INTELLIGENCE
Articles about "competitive intelligence", what is it for and what are the benefits of knowing and analyzing what our competition is doing in a certain sector.
TOURISM & LEISURE
News, opinion articles, latest trends and studies on the Tourism and Leisure sector in Spain. News about the sector, according to Braintrust's "Leisure Barometer".
How can the customer experience in hotels be improved?
The digital race of telcos: speed without labyrinths
Five keys to a Digital Customer Experience in 2020
Partnership between VASS and BRAINTRUST to improve competitiveness and efficiency in global end-to-end solutions
Two conclusions and seven notes from the automobile brands
How important are social networks in the hotel sector?
Scenario 2030: "Replicant" Customer Experience
Advantages, flowers, men, women and competitiveness
Tourist offices must be aware of their brand image against competing destinations
Igniting the spark of transformation
How to generate an emotional connection in the tourism sector?
The typical health insurance policyholder is 45 years old and has a university education.
The difficult cyber-risk conjuration
What the world's largest CMOs face
The hotel industry must reconvert its offer for young audiences
The digital leader's safeguard
How to use email marketing in the tourism sector
Winning "believers" is true conversion
Thematic Breakfast: Customer experience in the Automotive sector
Last week we had the opportunity to organize, together with MarketingDirecto.com, a breakfast with #customerexperience managers from the automotive sector, where we shared data on the perception of the experience in different #momentsofcontact between customers and brands.