Jul 17, 2019 | Tourism & Leisure
As part of our ongoing efforts to understand the Spanish travel market and help tourism companies capitalize on opportunities, we are launching the new NextGen Barometer, which analyzes the behavior and attitudes of travelers...
Jul 12, 2019 | Braintrust News, Competitive Intelligence
Few stories generate as much addiction among their followers as those involving espionage. They feature heroes, love, passion, betrayal, secrets, and adventure like few other genres, although those who know that world from the inside know that there are few "James Bonds" of...
Jul 10, 2019 | Tourism & Leisure
Strategies within the tourism sector are increasingly based on omnichannel marketing, personalization, differentiation, and reputation to achieve greater competitiveness. Given this situation, there is no doubt that companies, all of them, without exception,...
Jul 5, 2019 | Braintrust News
Every day, companies in many sectors are striving harder to tailor the experience they offer their customers to their tastes and preferences. For example, in just a few years, we have seen how users can go to... to use any banking service.
Jun 28, 2019 | Customer Experience
He believed that quality was better than quantity, and that people were more important than "filthy lucre." So he decided to make his views known after years as a sports agent, and as soon as his boss heard about it, he terminated his contract. It's the...
Jun 21, 2019 | Braintrust News
"There is a huge need and a huge opportunity for everyone to enter a connected world, to give everyone a voice, and to help transform society for the future. The scale of the technology and infrastructure that needs to be built is not...
Jun 19, 2019 | Tourism & Leisure
Travel agencies know this. Innovation is no longer an option, but rather a constant obligation and a fundamental element of the business in order to compete in this fast-paced environment in which we live, where change is the new norm. However, many times their...
Jun 14, 2019 | Braintrust News
Some of the pillars of business consulting can even be traced back to classical Greece. Aristotle is credited with saying that "intelligence consists not only in knowledge, but also in the skill to apply knowledge in practice," and...
Jun 7, 2019 | Customer Experience
In today's language, the word "mediocrity" has taken on a strongly negative connotation. However, in its origins in Greek thought, the idea of "mediocritas" was an attribute of beauty, determined by symmetry,...
Jun 5, 2019 | Tourism & Leisure
Today, payment options are virtually unlimited. Both businesses and consumers are interested in faster, more secure, and more personalized methods, as cash has become obsolete and credit cards are disappearing from...
