Apr 6, 2018 | Customer Experience
Para conocer cuál es el «estado del arte» en numerosas disciplinas, muchas veces es habitual y necesario recurrir a las encuestas para tener un enfoque mixto que aporta datos cuantitativos pero también enfoques cualitativos. Eso es así especialmente en las disciplinas...
Apr 2, 2018 | Tourism & Leisure
Generation Z is bursting with force in the tourism sector. This niche market is made up of permanently connected digital natives, born between 1995 and 2010. They are explorers by nature and are guided by the #YOLO philosophy "you only live...
Mar 28, 2018 | Braintrust News
Endless chains of mistakes are not necessary to become ostracized within the business. In fact, it is enough to repeat the mistakes that are recurrent in the life of a company, and of a whole business tradition, to be absent from a process...
Mar 23, 2018 | Customer Experience
In today's business world we are constantly talking about Digital Transformation, and no wonder. It is not for nothing that the huge investment and profit figures that this process will entail are revised upwards practically every week, and some of the most important departments of...
Mar 21, 2018 | Tourism & Leisure
BrainTrust, a consulting firm specializing in the travel industry, among other sectors, has published the conclusions of its Business Barometer on the positioning that airlines, hotel chains and car rental companies have...
Mar 16, 2018 | Customer Experience
What is it about customer experience that makes us turn to it again and again? In large part, what it has is that it is a truly transformative discipline, with a suggestive power that not all companies are always prepared for....
Mar 13, 2018 | Braintrust News
El próximo Jueves día 15 de marzo tendrá lugar, desde el Instituto de Empresa de Madrid, el webinar «La Experiencia del cliente como elemento clave para la diferenciación competitiva de las empresas. Retos del 2018». «Te invitamos a explorar las nuevas tendencias en...
Mar 2, 2018 | Customer Experience
More and more companies are beginning to visualize the importance of having a good "employee experience" policy, as a sine qua non condition to be a reference in strategic matters such as providing the company with the best customer experience,...
Feb 19, 2018 | Customer Experience
It seems clear that the automotive sector is in a race to connect customers to brands through increasingly differentiated experiences. In this line, Toyota Spain has just carried out a pilot project aimed at finding out how the...
Feb 7, 2018 | Tourism & Leisure
Travel agencies are facing a business traveler who demands innovative services and technological improvements. This new prototype of traveler has more knowledge and full access to information, advantages that have led them to rethink their business...
