May 22, 2017 | Customer Experience
Five years ago we already saw an increasing growth in the number of companies, large and small, new and established, that decided to base their strategy on experience. Over the past five years, customer needs have been at the center of the company's business...
May 22, 2017 | Braintrust News
Of the 11 mobile applications analyzed, only Mi Lowi (32), Mi Simyo (24) and Mi Vodafone (0.7) achieve a positive recommendation index. Customers strongly punish in their assessment the APPs with the worst usability, usefulness, service and design. In the same way...
May 7, 2017 | Tourism & Leisure
The tourism sector has experienced a progressive increase in bookings from online agencies, especially if we talk about the Booking.com portal, which remains the leader in its field. At the same time, direct purchases generated on the portals of travel agencies have...
Apr 25, 2017 | Tourism & Leisure
The leisure travel consumption ecosystem is changing Spaniards spend less time thinking about and planning their trips than last year and more time booking, enjoying and sharing them on social networks. More than 56% of Spaniards book their trips through social...
Apr 21, 2017 | Customer Experience
We will obtain a good customer experience when the initiatives that our company implements when offering its product or service work. If users do not perceive these actions as positive and end up dissatisfied, companies risk losing their customers...
Mar 23, 2017 | Tourism & Leisure
We live in the age of smartphones, tablets and instant access to the internet, so booking a trip is easier than ever. In fact, the sheer range of options available generates such a level of autonomy, that many are already predicting the end of the...
Mar 7, 2017 | Tourism & Leisure
Data from the Brain Trust CS Tourism Barometer Half of Spaniards plan and book their trip at least 2 months before it starts Spaniards mostly choose to buy individual services and pay with debit cards Although the computer continues to be the most...
Mar 1, 2017 | Braintrust News
Two thirds of the Madrid population would try golf if a close friend or relative offered it to them. The propensity increases in the central and northern areas of Madrid and in the 25-54 age group. The attraction of a sport that is practiced in an environment of...
Feb 22, 2017 | Braintrust News
Seville, among the 5 provinces with the highest growth potential for the next 5 years The consulting firm Brain Trust Consulting Services bets on Seville as one of its key markets for the coming years, given this potential. Innovation and...
Feb 20, 2017 | Customer Experience
A simple question that all of us who have customers must ask ourselves at some point. I am one of the few people who still buy the paper newspaper. Not every day but several times a week and I read the newspaper on the Internet with an online subscription....
