OUR BLOGS
BRAINTRUST NEWS
BRAINTRUST news. Latest news about markets and projects in which we are involved, as well as all the operations and recognitions that we see fit to transfer to this page.
CUSTOMER EXPERIENCE
News, opinion articles, trends and a summary of our experience implementing Customer Experience Management and Digital Transformation projects.
TOURISM & LEISURE
News, opinion articles, latest trends and studies on the Tourism and Leisure sector in Spain. News about the sector, according to Braintrust's "Leisure Barometer".
Transforming customer relationships
The hidden power of Geopositioned Data
The Luxury Market in times of uncertainty
Effective Experience
The future of loyalty programs
Trends that help loyalty programs grow (PART II)
Trends that help loyalty programs grow
Harnessing the Power of Customer Journeys: A Guide to Improving Experience and Strategy
How to design a loyalty program?
10 must-have algorithms for retail
Four keys to true omnichannel
In an increasingly competitive and digitized business environment, investing in an omnichannel strategy has become a necessity for companies that want to stay relevant and meet changing customer demands
AI for customer service improvement: 10 best practices and lessons learned
For effective collection, PEI; the Payment Prediction Algorithm
Effective collection management is essential to ensure that customers pay their debts in any company. At Braintrust we have developed PEI, a highly accurate and powerful algorithm that uses advanced and robust Machine Learning techniques to solve this challenge.
The Artificial Intelligence Algorithm for the prediction of "Good Customers" is called GUD
Cross-selling actions multiply your results thanks to MIX
MIX is an artificial intelligence algorithm that, thanks to advanced and robust Machine Learning techniques, predicts with a lift 4, the probability that a customer will accept a cross-selling proposal.
COX, the proven artificial intelligence solution to prevent customer churn and improve customer loyalty
Thanks to advanced and robust Machine Learning techniques, COX, an artificial intelligence algorithm, predicts (with a 4.2 lift) the probability of a customer leaving the company or not paying his debts.
Indicators: Transform and improve your company's performance
There is nothing that helps us to improve more than knowing how we are going to be measured... Do we know our KPIs and our RPIs? Do we measure our company's results... and what do we do to improve results?