OUR BLOGS
BRAINTRUST NEWS
BRAINTRUST news. Latest news about markets and projects in which we are involved, as well as all operations and awards that we deem appropriate to include on this page.
CUSTOMER EXPERIENCE
News, opinion pieces, trends, and a summary of our experience implementing Customer Experience Management and Digital Transformation projects.
TOURISM & LEISURE
News, opinion pieces, latest trends, and studies on the tourism and leisure sector in Spain. News about the sector, according to Braintrust's "Leisure Barometer."
The retail revolution in car sales
Transforming customer relationships
The Hidden Power of Geopositioned Data
The Luxury Market in Times of Uncertainty
Effective Experience
The future of loyalty programs
Trends that help loyalty programs grow (PART II)
Trends that help loyalty programs grow
Harnessing the Power of Customer Journeys: A Guide to Improving Experience and Strategy
How to design a loyalty program?
10 essential algorithms for retail
Four keys to true omnichannel retailing
In an increasingly competitive and digitized business environment, investing in an omnichannel strategy has become a necessity for companies that want to remain relevant and meet changing customer demands.
AI for improving customer service: 10 best practices and lessons learned
For effective collection, PEI; the Payment Prediction algorithm
Effective collection management is essential to ensure that customers pay their debts in any company. At Braintrust, we have developed PEI, a highly accurate and comprehensive algorithm that uses advanced and robust machine learning techniques to solve this challenge.
The Artificial Intelligence Algorithm for predicting "Good Customers" is called GUD.
Cross-selling actions multiply their results thanks to MIX
MIX is an artificial intelligence algorithm that, thanks to advanced and robust machine learning techniques, predicts with a lift of 4 the probability that a customer will accept a cross-selling proposal.
COX, the proven artificial intelligence solution to prevent customer churn and improve loyalty
Thanks to advanced and robust machine learning techniques, COX, an artificial intelligence algorithm, predicts (with a lift of 4.2) the probability that a customer will leave the company or fail to pay their debts.
Indicators: Transform and improve your company's results
Nothing helps us improve more than knowing how we will be measured... Do we know our KPIs? And our RPIs? Do we measure our company's results? And what do we do to improve those results?