Apr 26, 2019 | Tourism & Leisure
Yesterday, April 25, we attended EXPOTURISMO DE NEGOCIOS 2019 to present our study "2025, a look at the future of business travel", which we conducted together with Gebta. This meeting brings together the main professional associations with the support of...
Apr 26, 2019 | Customer Experience
We propose to the reader of this blog a test of intuitive acuity: write down, without trickery, the first three ideas that come to mind when using the adjective "demanding". What do you imagine when you talk about someone who is portrayed as "demanding"?
Apr 17, 2019 | Braintrust News
The automotive sector is going through a difficult crossroads and must face many drastic changes as a result of new trends and consumer habits in society and the market. Such is the change in the automotive sector that customers are no longer...
Apr 16, 2019 | Tourism & Leisure
In recent years, the "do it yourself" philosophy has gained ground thanks to the ease of new online players, which allow travelers to organize every phase of their trip on their own, from flight reservations to activities and tours....
Apr 12, 2019 | Braintrust News
With the digital transformation of society and business come multiple challenges that must be met in order to stay ahead of the curve. As a result of these needs, the European Commission convened a high-level group of ten experts who will be responsible for...
Apr 5, 2019 | Braintrust News
It is probably not a great finding to say that the opportunity curve is not the same for all companies, and that there are factors such as geography or industry sector that play more in favor of some than others. But it is relevant to note that, even with...
Mar 29, 2019 | Customer Experience
To talk about Customer Experience is to talk about disciplines that converge to the extent that most of a company's processes have the ultimate goal of satisfying a demand. Without a market there is no company, and this is a fact that does not stand up to any kind of...
Mar 22, 2019 | Tourism & Leisure
The hotel sector has many opportunities ahead of it, in a growing market where users are traveling more often and further away, although new challenges arise, as guests have become tremendously demanding, they are not married to anyone and the footprint they leave in their...
Mar 22, 2019 | Braintrust News
The standard policyholder is under 54 years of age, is part of a family with 3-4 children and earns more than €30,000 per year. The policyholder chooses to take out an individual product within the assistance modality...
Mar 15, 2019 | Braintrust News
By José Manuel Brell, expert in "customer experience". Partner of BRAINTRUST. Assoc. Prof. IE Business School, Carlos III University. As its name suggests, touchpoints are nothing more than the points at which the brand comes into contact with its customers...
