OUR BLOGS
BRAINTRUST NEWS
BRAINTRUST news. Latest news about markets and projects in which we are involved, as well as all the operations and recognitions that we see fit to transfer to this page.
CUSTOMER EXPERIENCE
News, opinion articles, trends and a summary of our experience implementing Customer Experience Management and Digital Transformation projects.
IA - TRANSFORM. DIGITAL & STRATEGY
News, opinion articles, trends and a summary of our experience in AI, Strategy and Digital Transformation projects.
COMPETITIVE INTELLIGENCE
Articles about "competitive intelligence", what is it for and what are the benefits of knowing and analyzing what our competition is doing in a certain sector.
TOURISM & LEISURE
News, opinion articles, latest trends and studies on the Tourism and Leisure sector in Spain. News about the sector, according to Braintrust's "Leisure Barometer".
Spain will once again break foreign tourism records in 2024, reaching 91 million tourists and 125 billion in spending
Effective Experience
Spain could reach 15 billion in MICE by 2024, growing 20% over the pre-pandemic 2019 market.
The future of loyalty programs
Trends that help loyalty programs grow (PART II)
Trends that help loyalty programs grow
Harnessing the Power of Customer Journeys: A Guide to Improving Experience and Strategy
How to design a loyalty program?
Vacation outbound tourism exceeds the pre-pandemic figure by 14% in 2023 and continues its upward climb
The merging of digital and traditional in loyalty
The need to reinvent loyalty programs after Covid-19
Origin and evolution of loyalty programs
Earthquake in the professional services sector in recent years
Increased foreign tourism spending: all that glitters is not gold
BRAINTRUST achieves the ISO 27001 certification for information security.
Who do Spanish travelers buy from and how? The mediated channel is holding up thanks to package tours and the internationalization of destinations.
Aligning the Organization for a Customer Experience Improvement Project
Neobanks face the dual challenge of continuing to gain share while increasing customer loyalty
10 must-have algorithms for retail
Could JF Kennedy inspire us to solve the problem of uninsured vehicles in Spain?
Alluding to John F. Kennedy and his famous inaugural speech as President of the USA in January 1961, when he said: "ask not what your country can do for you, but what you can do for your country", it would now be appropriate to make a call to action to insurance companies to ask them not to ask what the Administration can do to solve the problem of the 4 million uninsured vehicles in Spain.
