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BRAINTRUST NEWS

BRAINTRUST news. Latest news about markets and projects in which we are involved, as well as all the operations and recognitions that we see fit to transfer to this page.

 

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CUSTOMER EXPERIENCE

News, opinion articles, trends and a summary of our experience implementing Customer Experience Management and Digital Transformation projects.

 

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IA - TRANSFORM. DIGITAL & STRATEGY

News, opinion articles, trends and a summary of our experience in AI, Strategy and Digital Transformation projects.

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COMPETITIVE INTELLIGENCE

Articles about "competitive intelligence", what is it for and what are the benefits of knowing and analyzing what our competition is doing in a certain sector.

 

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TOURISM & LEISURE

News, opinion articles, latest trends and studies on the Tourism and Leisure sector in Spain. News about the sector, according to Braintrust's "Leisure Barometer".

 

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Los españoles volverán a batir un récord de gasto en viajes en 2025, alcanzando los 55.000 millones, creciendo un 2,6% sobre el año anterior

España batiría una vez más un nuevo récord de turismo extranjero en 2025, alcanzando los 98 millones de turistas, y los 135.800 millones de gasto

España supera en 2024 los 14.000 millones en MICE, creciendo un 7% respecto al año anterior y con perspectivas muy positivas

BRAINTRUST se convierte en miembro de Andersen Consulting

Face-to-face agencies recover ground as a booking channel, while OTAs stagnate and the direct channel drops significantly in spending

AEGVE launches together with BRAINTRUST the I Business Travel Monitor in Spain

Spain has to prepare to receive 115 million foreign tourists in the coming years, with a significant increase in daily spending per traveler.

Spaniards spend more on restaurants, hotels, leisure and culture than on fashion, technology, healthcare or education.

Destinations have the opportunity to de-seasonalize their mass tourism model.

The retail revolution in automotive sales

Contrast velocities in marketing response to COVID-19

Contrast velocities in marketing response to COVID-19

Sep 15, 2020 |

Data allows us to truly understand the changes that the market is going through, and today the market is in turmoil in the wake of the pandemic. In a recent study with marketing decision-makers from several companies, it was found that the volume of data is higher than ever...