That "basic" Customer Experience thing.

That "basic" Customer Experience thing.

Achieving a memorable experience, placing the customer "at the center of the experience", or generating a "customer journey" as a guiding principle for the company are words that are on the lips of almost any consultant worth his salt. But in addition to saying them, it is necessary to...
Less technology, more people and processes

Less technology, more people and processes

It may have already been said many times by the most qualified experts, but all insistence becomes too little when it comes to something so crucial in the times we live in: Digital Transformation is NOT a technological issue, but rather a matter of...
Senior tourism: a business opportunity

Senior tourism: a business opportunity

Once retired, seniors have more time to visit those places they were unable to visit when they were younger. This is because they see travel as a good way to fulfill their life objectives, achieving three fundamental goals: the...
Seeing beyond our perceptions

Seeing beyond our perceptions

To what extent can competitive intelligence, understood as the early capture of business indicators duly categorized to stay ahead of the market, find an excellent ally in the increasingly fashionable artificial intelligence (AI)?
Health is not to be trifled with

Health is not to be trifled with

Spending on health insurance is the health-related expenditure item that has seen the greatest increase in individuals. This expenditure has grown by 4.8% (2016 consensus data), manifesting a continuing trend, according to the Observatory for the...
This is the "state of the art" of customer experience

This is the "state of the art" of customer experience

Para conocer cuál es el «estado del arte» en numerosas disciplinas, muchas veces es habitual y necesario recurrir a las encuestas para tener un enfoque mixto que aporta datos cuantitativos pero también enfoques cualitativos. Eso es así especialmente en las disciplinas...
How does generation Z travel?

How does generation Z travel?

Generation Z is bursting with force in the tourism sector. This niche market is made up of permanently connected digital natives, born between 1995 and 2010. They are explorers by nature and are guided by the #YOLO philosophy "you only live...