May 18, 2018 | Customer Experience
Achieving a memorable experience, placing the customer "at the center of the experience", or generating a "customer journey" as a guiding principle for the company are words that are on the lips of almost any consultant worth his salt. But in addition to saying them, it is necessary to...
May 4, 2018 | Braintrust News
It may have already been said many times by the most qualified experts, but all insistence becomes too little when it comes to something so crucial in the times we live in: Digital Transformation is NOT a technological issue, but rather a matter of...
May 3, 2018 | Tourism & Leisure
The cruise business is constantly evolving. New ships offer more open-air spaces and sea views, with promenades, expansive decks, and transparent walkways. Small boats, river alternatives and expedition routes are also on the rise, with new ships offering...
Apr 27, 2018 | Customer Experience
Let's take the following case: a company markets a product in a highly competitive environment, where prices are already more than adjusted and qualities are more than standardized; in this context, the owner of the company receives an information...
Apr 20, 2018 | Tourism & Leisure
Once retired, seniors have more time to visit those places they were unable to visit when they were younger. This is because they see travel as a good way to fulfill their life objectives, achieving three fundamental goals: the...
Apr 20, 2018 | Braintrust News
To what extent can competitive intelligence, understood as the early capture of business indicators duly categorized to stay ahead of the market, find an excellent ally in the increasingly fashionable artificial intelligence (AI)?
Apr 17, 2018 | Customer Experience
"Digital transformation requires strong leadership to drive change. But it also requires a vision for the parts of the business you want to transform. Focus is important. The best-run companies are constantly identifying new ways to...
Apr 13, 2018 | Braintrust News
Spending on health insurance is the health-related expenditure item that has seen the greatest increase in individuals. This expenditure has grown by 4.8% (2016 consensus data), manifesting a continuing trend, according to the Observatory for the...
Apr 6, 2018 | Customer Experience
Para conocer cuál es el «estado del arte» en numerosas disciplinas, muchas veces es habitual y necesario recurrir a las encuestas para tener un enfoque mixto que aporta datos cuantitativos pero también enfoques cualitativos. Eso es así especialmente en las disciplinas...
Apr 2, 2018 | Tourism & Leisure
Generation Z is bursting with force in the tourism sector. This niche market is made up of permanently connected digital natives, born between 1995 and 2010. They are explorers by nature and are guided by the #YOLO philosophy "you only live...
